Research

Original research on how local businesses get found

Local search advice is easy to find and hard to verify. Most of it is national, generic, or sold by whoever is charging for the fix. We run our own studies so the businesses we work with can make decisions from measured data about their own market instead of borrowed opinion.

Every study here is first-party. We choose the sample, collect the data ourselves with our geo-coordinate grid scanner, document the method, and publish the limits of what the numbers can and cannot show. The full write-up is always free to read. Studies are refreshed annually at the same URL.

Studies

More studies are in progress. If there is a local search question you want measured in your market, tell us what to look at.